Moms of Reinvention



Manhattan mom Lyss Stern is passionate about two things - her family and her committment to bringing out the inner diva of today's busy moms. Lyss is founder and CEO of Divalysscious Moms, a company that produces high-end events for moms and their families in New York City. From FAO Schwartz to Dylan's Candy Bar to Bloomingdales to Madison Avenue, Lyss is always on the lookout for innovative ways to help moms find rejuvenation while entertaining their kids in the process.

Lyss says she came up with the concept for Divalysscious Moms three years ago after giving birth to her son Jackson. After feeling completely overwhelmed at the prospect of new motherhood, Lyss says she was incredibly depressed after putting on a tremendous amount of weight and did not have any time to take care of herself. She knew that somehow, she had to take action. It started out small - a gym workout here, a manicure there, and suddenly, the wheels started turning. What if she were able to create a company that offered moms the opportunity to be pampered while their kids enjoyed themselves too? From there, Divalysscious Moms was born.

Lyss says she plans approximately 3-4 events per month that are usually built around a monthly theme. For October, there are several Halloween offerings from family disco to costume parties to a candy extravaganza at Dylan's. Offering blockbuster events with sponsors like Cookie Magazine, Lexus, Broadway Babies and Bloomingdales, among many others, Lyss has also created shopping extravaganzas with free babysitting services, a block party on Madison Avenue, plus a private holiday gift party at FAO Schwartz sponsored by Cookie Magazine.

With over 7500 moms on the Divalysscious Moms mailing list, the company has just branched out to Long Island and will start producing events in time for Halloween. Also on the way is a high end jewelry line for kids and moms that are sure to catch on like wildfire.

Divalysscious Moms has also played an active role in raising money and awareness for important causes affecting families. When singer Dan Zanes performed a special concert at a Divalysscious Moms event, they were able to raise $10,000 on behalf of the Tsunami Relief Effort. Divalysscious Moms on Madison event this summer also raised funds for Baby Buggy, a non-profit organization founded by Jessica Seinfeld which focuses on collecting gently used and new baby gear and clothing for infants and toddlers.

Over the next few years, Lyss plans to roll out her brand of high end Diva-tainment to moms in major cities across the country. "Every mom deserves to be a Divalysscious Mom," she says. And with Lyss Stern leading the charge, we can all get the chance to be pampered for a change!

For more information about Divalysscious Moms, CLICK HERE or to return to the Role Mommy home page, CLICK HERE.


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