Moms of Reinvention


Amy Keroes, Founder of Mommy Track'd

Did you ever meet someone you've never met before and you instantly click the minute you begin a conversation? Well that's how it felt the first time I ever spoke with Amy Keroes, mom of two and founder of Mommy Track'd, a website for working moms that offers the latest news, entertainment, reviews and interviews with high profile moms from all walks of life.

In response to the recent media attention focused on professional women opting out of the workforce, Amy decided to launch Mommy Track'd on behalf of the millions of women who by choice or necessity are staying in. Amy is a driven individual, having received her undergraduate degree from Northwestern University and her law degree from UCLA. She was a fifth year associate at Latham & Watkins when she switched gears and took a position as Senior Corporate Counsel for Gap Inc. She then worked at Gap for six years managing the Company's intellectual property litigation and all marketing related partnerships and promotions. Amy also managed celebrity advertising deals, including the contract negotiations for Madonna, Missy Elliott, Sarah Jessica Parker and Lenny Kravitz. Amy continues to work for the Gap Legal Department on a freelance basis.

Amy partnered last year with Dawn Dobras, who was also a top level executive at Gap Inc. who, after deciding to take a summer off to spend more time with her family, chose to jump off the corporate ladder and join Amy in her pursuits to propel Mommy Track'd into a prime online destination for today's working mothers. Given their track record so far - Mommy Track'd attracts nearly 25,000 unique visitors per month - Amy Keroes is well on her way to proving that you can indeed pursue your passion while raising a family without missing a beat.

To find out more about Mommy Track'd Click Here. To return to the Role Mommy home page, Click Here.


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